This week Google introduced an app to help make it easier for small business owners, or anyone for that matter to easily create better looking videos for their online use.
Link Here : https://www.youtube.com/yt/advertise/make-video-ads.html
Google wants to help you create video ads, and encourage more, and better quality content on their YouTube network, especially as it relates to their paid services. They even have an offer to connect you with a local professional to come and film at your location and give you a free video ad if you spend at least $150 to advertise on YouTube.
So let's break it down. Record your video ad yourself with their app, or spend $150 and you get a free professional video ad for your business with someone who comes to you and records it for you. Will this put production companies out of business?
Let's dig a little deeper.
With the app you can edit your video till, in your eyes it looks close to perfect. For best results you will have to be familiar with lighting, record audio with off board audio gear (of course because your phone microphone just won't cut it), and you will need to have a good eye for shot composition so it looks great.
But who will actually use the app? Maybe a techie who plays with their phone all the time? Or will the average business owner find the time or inclination to try?
While that question remains to be seen, one thing to remember is that recording and producing video is only half of the equation.
For example, in our business, bringing in company executives to be on camera always poses a challenge, because they are not gifted in the art of being a professional on camera personality. They are almost always nervous, speak pretty bad, and do not represent their company well.
Sometimes they force us to record them, and yes they all think they sound ok, till they watch the video and compare it to what a professional can do, and they finally accept the truth. That's why professional spokesmodels exist of course, and you need to pick the right one to relate to your ideal client.
I applaud Google for coming out with this app, and love the idea of allowing small business to easily record and market with video. Apps like this are relevant, and for the tech savvy with a very limited budget, they work really well within it's limits.
This allows them to get their feet wet with video, and eventually when they want to improve their videos, they will come to the professional side. It's a win for everyone.
For larger firms whose branding requirements demand high end results, they can always hire the care and expertise of a studio who have a vested interest in their marketing success, and this market will never go away.
About The Author
Rohan is CEO and founder of VSP Worldwide Productions. In business for over 10 years, VSP is in the business of making it easier for companies to embrace and market themselves through digital media. We provide a turnkey method for companies to connect to their audiences through video.