REPRINT from Forbes
Want new ways to grab new customers? Give video a try.
Studies show that almost half of the video advertisements on the internet are watched all the way through. And more than fourteen percent of people interact with the ad. That is fifty percent more than 2012. In this world of technology, people watch TV, videos, and movies more and more everyday. Every time someone watches a video is an opportunity to display how your product or service will benefit them. 84 percent of internet users watch web videos and that number is growing every day.
So why choose video advertising?
Professional HD video camera in studio Why not the newspaper or some other way? Newspapers for instance, are becoming less and less common. 23 percent of people say they read a print newspaper. And banner ads don’t cut it. You are more likely to complete NAVY SEAL training than to click on a banner ad. Some other types of ads? Billboards are expensive in populated areas. And radio advertising can be difficult for many men and women to get interested and visualize what companies intended.
Thing is, people are relying on their phones and computers everyday. I bet that also includes you. Newspapers were the big thing a century ago. But in this age, video ads are the definite way to go.
Video uses many ways to promote your business.
People are drawn to videos. Susan Weinschenk, Ph.D is an expert when it comes to customers and why they do what they do.She has uncovered four core, very human reasons we are drawn to video:
The Fusiform Facial area makes us pay attention to faces – this is an actual brain function that hard-wires us to use the human face as a gathering point for information and believability.
Voice conveys rich information – yes, the simple sound of a human voice speaking to us has an amazing way of converting information into meaningful content.
Emotions are contagious – here’s a subtle but powerful aspect that we may take for granted.Thebody language of emotions is an appealing and we naturally love to share.
Movement grabs attention – another trait that runs deep in our collective anthropological DNA is the power of peripheral motion. Since the stone age, we’ve survived by noticing things in motion – looks like we still do!
As she showed, video grabs peoples attention. And its not just that. You have a great chance of a person being intrigued by what you do and end up using or buying your service or product, all from watching the television. Truth is if you haven’t used video marketing, you and your company are missing out on many opportunities.