Video is perfect for smartphones
Over the last several years we have seen a sharp increase in mobile web usage, that is, users accessing the web for content from cell phones, tablets and smart devices. What does this mean for you? Well, this means you need to tailor your website for ease of use on these mobile platforms, such as cell phones, tablets, e-readers and netbooks, but more importantly since these devices are so small, users are less and less inclined to read pages of content as they normally appear, this compared to their desktop counterparts.
Video is the obvious solution. Want to describe your product or service? Why not quickly get your message across with a well produced video, or a series of videos. Humans can deliver a message far more effectively than text and graphics can, and this is certainly true for mobile users.
Mobile users go to the web to find information, they visit Google and watch YouTube videos to quickly and effortlessly gain the knowledge they need. Do you have a keyword filled video up on YouTube? If not you may find out the hard way that you’re missing out on valuable free exposure that your competition may already be in on.
Reprint from Business Insider (Phones Dominate Online Video)
http://www.businessinsider.com/video-consumption-mobile-tablets-tvs-2013-11
One of the biggest challenges for advertisers trying to reach consumers on their mobile devices is the size of the mobile screens themselves.
Especially when it comes to videos, which require a viewer’s focus for long periods of time, the small screen of a smartphone can be a deterrent to people spending significant chunks of time consuming content on it.
But recent data from Ooyala, a firm that publishes and tracks online video, suggests that consumers are becoming comfortable abandoning the big screens of their desktops and laptops to watch video on tablets and smartphones. In fact, one chart from Ooyala’s Q2 Video Index report, released in September, is sort of mind-blowing.
In it, Ooyala broke down the total time people spent watching longform online video in Q2 2013 by the four types of devices it tracks worldwide: desktop, smartphone (labeled here as “mobile”), tablet, and internet-connected, “smart” TVs. The results say a lot about mobile’s viability as a video medium:
What the chart shows is that people spent more than twice as much time watching videos longer than an hour on their smartphones (21.02% of total time) than they did on their desktops (10.45%), an impressive display of people’s comfort with the smaller screens.
It also shows that that for every single range of online content, more people are watching on their cell phones than on their desktops.
For the longest kind of online content, the tablet has become the first screen, nearly tripling the amount of time people watch hour-plus video on desktop (28.56% to 10.45%).
I enjoy reading an article that can make people think. Also, thanks for permitting me to comment! Perry Pietro Gingras
Hi, this weekend is fastidious in support of me, since this moment i am reading this fantastic educational article here at my residence. Paulette Maynard Awad
Very nice article, totally what I was looking for. Feliza Darcy Faust
A VPS can also be the suitable answer for a lot of industry organizations. Marja Delmore Ballou
Its not my first time to go to see this web site, i am visiting this web site dailly and obtain fastidious data from here all the time. Jaquenetta Algernon Hatti
Ahaa, its pleasant conversation about this post at this place at this website, I have read all that, so now me also commenting here. Amandi Neel Kellda
Wow, this piece of writing is fastidious, my sister is analyzing these kinds of things, thus I am going to let know her. Tessie Myca Anastas
Hello, I enjoy reading through your article post. I wanted to write a little comment to support you. Dorree Asa Karlotte
You are my intake , I possess few blogs and often run out from to post . Reggi Andre Lytle
Oh my goodness! Impressive article dude! Thank you, However I am encountering troubles with your RSS. Cathi Tiebout Anana
Wonderful article! We will be linking to this great article on our website. Keep up the good writing. Jennica Bronnie Marla
Hello. This post was really remarkable, especially because I was searching for thoughts on this issue last Thursday. Kimmy Darnall Bergin
Really appreciate you sharing this article post. Really looking forward to read more. Keep writing. Meggie Hall Elatia
I appreciate you sharing this blog article. Really looking forward to read more. Keep writing. Ardath Byram Meras